AdPrice Index III. Quarter 2008: eCPM down again

According to PubMatic the US eCMP prices Jul - Sep '08 dropped by 21 % vs. II. Quarter



The eCMP cost (revenue) for smaller (more specialized) Websites are more than three times higher as for large sites


Source: PubMatic

The III. Q AdIndex Report (PDF)

Previous post (with some explanation)
AdPrice Index: eCPM Januar - August '08