in a global study by Synovate (Aegis Group) and Microsoft among 12,603 people, aged 18 to 24 in 26 countries (published 11-Nov-2008)
From the results:
Asked about their online brand engagement in the last month, 28% said, they had talked about a brand on a discussion forum; 23% added brand-related content to their IM service; and 19% had added branded content to their homepage or social networking site.
47 % say, they regularly clicking on banner or online adverts, 18 % access brand and product information via portals and 24% have actively uploaded advertising or marketing clips to social networking or video sites in the last month.
more at Synovate