Monday, December 22, 2008

The Bivingsreport 2008: Use of Internet by America's Largest Newspapers

I don't know whether Alexander Svensson, Steffen Büffel, Falk Lüke and Igor Schwarzmann planning an update on their study of the use of the Internet by German newspapers, but last week The Bivingreport has released their 2008 Update for US


enlarge | alt. 2006-2007-2008 comparison

Some key findings:


- 58 percent of newspapers allowed for user generated photos, while 18 percent accepted video and 15 percent articles. Overall, 58 percent of newspapers offered some form of user generated content in 2008 compared to 24 percent in 2007

- Research shows that the number of newspaper websites allowing users to comment on articles has more than doubled in the last year. 75 percent compared to 33 percent in 2007

- 10 percent of newspapers have social networking tools, such as user profiles and the ability to “friend” other users, built into their sites in 2008 compared to 5 percent in 2007

- 76 percent of newspapers offered a Most Popular view of content in some form (Most Emailed, Most Blogged, Most Commented, etc.). This compares to 51 percent in 2007 and 33 percent in 2006

- Integration with external social bookmarking sites like Digg and del.icio.us has increased dramatically the last few years. 92 percent of newspapers now include this option compared to only 7 percent in 2006

- 57 percent of newspapers offer PDF editions, 20 percent offer chatting options, 96 percent provide local weather information, 40 percent utilize SMS alerts and 70 percent offer community event calendars.

- The number of websites requiring registration to view most content (free or paid) has decreased from 2007. Now only 11 percent of websites require registration to view full articles, compared to 29 percent in 2007 and 23 in 2006.

via /more from The Bivings Report Website

Earlier post
Update Zeitungsstudie ' Was Zeitungen im Web machen'

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