Monday, December 01, 2008

NAA Newspaper Stats on Advertising - 18 % (III. Quarter 08)

No, you don't expect that advertising expenditures are on the rise this days, but when you look at the latest figures (III. Quarter) from the NAA (2008 vs. 2007) it looks really bad for newspapers

National Ads
..I. Quarter - 9.53 %
.II. Quarter - 13.90 %
III. Quarter - 18.42 %

Retail Ads
..I. Quarter - 8.64 %
.II. Quarter - 9.56 %
III. Quarter - 11.72 %

Classified Ads
..I. Quarter - 24,91 %
.II. Quarter - 27.17 %
III. Quarter - 30.85 %

Total Print

..I. Quarter - 14.38 %
.II. Quarter - 16.07 %
III. Quarter - 19.26 %

Total Online
..I. Quarter + 7.20 %
.II. Quarter - 2.40 %
III. Quarter - 3.00 %

Total Print & Online
..I. Quarter - 12.85 %
.II. Quarter - 15.11 %
III. Quarter - 18.11 %

via / more NAA

P.S.
Martin Langeveld on the News after Newspaper Blog

Media Share of U.S. Advertising Shares 1949 - 2009



Thanks, Martin!
via / a larger version of the picture at News after Newspapers

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