Results from the MarketingSherpa and Babock & Jenkins Year-end-Survey in January 2009, 247 B2B Marketing Organizations with revenues over 250 mio. USD
Marketers also expect longer sales cycles, reduced margins and an increased need for nurturing
Marketers are still uncertain what and how to integrete Web 2.0 / Social Media into their marketing activities
more at MarketingSherpa here and here
