Advertising pages in US Consumer Magazines in 2008 (vs. 2007) dropped by 11,7 %, and advertising dollars (based on rate-card) by 7,8 % according to the Publishers Information Bureau (PIP) release yesterday. The decline accelerating in the forth quarter (pages 17,1 %, value 13,8 %)
Breakdown in Categories
Chance in pages 2001 - 2008
Source: PIB, Folio:
The PIB tracks 241 magazines on the US market ...
more at Folio:
Is 2008 a year 'just to forget about', or is there more trouble in 2009f for magazine publisher ahead?