modest ... at merriam-webster by Walter Isaacson
On Editors Weblog
Helena Deards: Time to change - is micro payment the way forward?
and Walter's suggestion to safe your newspaper, the Time Magazine is adapting right away:
"Attention, all you folks reading this on the Web: if you enjoy this piece, please send a dime to TIME magazine."
(example: The Race for a Better [e]Read[er])