Why aren't books more like websites?

Or even magazines, for that matter? Or hell, like comic books? ... Zak Nelson was asking David Meerman Scott (author of 'New Rules of Marketing & PR') and shared this diagram to explain what he means



via / more at marcom professional
http://www.marcomprofessional.com/posts/david.meerman.scott/does-a-new-literacy-call-for-a-new-book-model

Yes, why is life (or can be) so exciting and books (often) are so boring, on paper and between front cover and verso?

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