exchange4media.com analyzed based on AdEx Data the development on print advertising in India during the last 10 years. As we can see from this figures, print advertising and advertisers grow in numbers, but not as much as some predicted, hoped and evangelized it would.
Print advertising in volume grows 2.2 times since 1999, but only about 3 % in 2007 and 2008
Magazine advertising grow from 1 % of total print advertising in 1999 to 5 % in 2005 and stay at this level until today.
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