Maybe the fact that only 20 b-to-media companies partizipated in the annual 'ABM Financial Survey 2008' (replacing ABM’s Media Revenue and Cost Report) reveals more about the state of the B2B media industry than any of its results:
- Print accounted in 2008 for a combined 62.4% of the overall revenue, thats 8,4 % less than 2007.
- Online accounted in 2008 for 19,6 %, thats 15,1 % plus to 2007
Full Presentation JEGI / ABM (PDF)
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