On Foliomag's community mediaPro there are hot discussions about the question 'Are magazines prepared for the digital era?' initiated by Bart Mariner.
My take:
Not prepared! Just look at magazines digital retail shelves, either they are rather empty and/or stuffed with boring, staled, homely and turn-off shelf warmers. Isn't prepared, about of how attractive, convincing and selling your offers is to your customers and not what you intent to do, or hesitate to do?
Joint the discussion on mediapro
Was meinen Sie?
Sind Magazine und ihre Verleger in Deutschland für die Digitale Zeit und die Wünsche ihre Kunden gerüstet?
(machen Sie mit bei unsere kleinen Umfrage und/oder fassen Sie ihre Meinung in Worte - unter Comments!)
