How News service provider (e.g. Broadcasters, Newspapers) archives and a Twitter (alike) application creates a useful service, useful promotion of eCommerce.
In short you monitor what people search (Google, twitter search, Wikipedia stats), query your (or any other) archives and deliver (offer) relevant archived material to services people who might look for relevant stories and background ... and channels the might use to retrieve them
Four components work together
NPR's API (to access (NPR's) archive)
Google' Hot Trends (to sniff trends)
Yahoo Pipes (to create feeds)
Twitter (to deliver) @NPRbackstory
By no means, NPRbackstory algorithm isn't perfect yet, but...
[ NPR thats National Public Radio]
via / more from Joshua Benton on NiemanJournalismLab
Don't stop here, thinking, o.k. that's for Broadcasters maybe Newspapers.
Imagine how it could work for you, if you are a / an
- publisher of periodicals (e.g. B2B, STM, SI, GI)
- book / music publisher / sellers
- educational institutions
- political parties campaigning
- governments want to service / entertain your electorate
- journalist / editor
- advertiser / marketer
or what ever and implement it so it works for YOU!
Check what we posted under the label RSS
It also works for any PoD / DoD good you want to offer, want to sell
via Neville Hobson @jangles
Steve Gillmor: Rest in Peace, RSS