Jon Cockle on the ROI of Social Media

Great post and presentation from jongfook (at Blogout 09, Singapore). Deals with burning questions marketer want a non-interfering answer compatible with all they work with and what was / is learned and accepted from advertisers today [... but Social Media is disruptive in its nature]

1. Why social media ROI has this reputation for being difficult to measure
2. Defining and setting appropriate success metrics
3. Real-world examples of social media campaigns and how we might measure the success / returns

Read Jon's post 'Social Media ROI' on Zygote

Social Media ROI

View more presentations from yongfook.

via We are Social