Some results (regarding media usage) from the Forbes Release: 'Preparing for Growth in the Current Economy'
(April / May 2009, more than 650 participants)
Most Important Medium for Business information
60 % Internet - what a lead -
15 % Newspaper
9 % Trade publications
6 % Magazines
5 % TV
2 % Radio
Executives spend per week an average of
15.9 hours on the Internet (excluding eMail)
10.3 hours on TV
6.9 hours on Radio
6.1 hours reading Newspapers
6.0 hours reading Magazines
Which medium do you access before going to work
58 % Internet
47 % Newspaper
SOURCE: Forbes Insights
via / more at Forbes.com
Are you a B2B Publisher? B2B Service Provider?
How much time can an Executive spend well and wisely with your offerings in news, databases, with applications and services?
Dokumentation:
'Preparing for Recovery' (PDF)
Earlier post
B2B Media Listen: How Executives Locate and Filter Business Information
Studie 'The Rise of the Digital C-Suite (PDF)
