JWT’s AnxietyIndex (launched in February 2003) tracks the levels and intensity of consumer anxiety as well as the drivers of anxiety to help brand management and marketing strategies.
The Matrix JWT is Using
This snapshot for the last period shows the Level of Anxiety during Spring 2009.
If you sort the countries analyzed by Intensity of Anxiety "Very Nervous / Anxious" the differences are even more prominent and meaningful
Source: JWT AnxietyIndex
If you want to work with this index, you have to study the development over a certain period to get a glimpse of what is actually going on here on JWT Anxietyindex.com
@AnxietyIndex on twitter
Internationalisierung: Modelle für Kultur- und Verhaltensdifferenzierung
National-Kultur-Dimensionen: Asien / Asia