Forrester: Consumer Social Profile 2009: DE - UK - FR - CN

As you can see, the researcher's do not see the Germans spearheading the Social Media trail and / or the engagement ladder. As you might have seen on my last post, Forrester defines 24% of US Users (18 years and older) as Creaters, for UK 15%, France 12% and Germany just 9% (and btw. Metro China 44%).

When you look at Joiners US has (according to this research) 51% Joiners, UK 38%, France 24% and Germany again the fewest with 21%.



Source: Forrester Research's Consumer Technographics data
Part of ForresterÄs Groundswell content
Copyright 2009 Forrester Research

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