Keep repeating: Seven Steps to Create a real B2B Conversation (List) on Twitter

Kent Huffman doesn't tell anything new on B2B (or any) Twitter success. But his STEP 1 (and 2, and 3) can't be often enough repeated:

Step One: Define Your Goals and Target Community

Before you launch your presence on Twitter, determine what specific goals and objectives you want to accomplish. Then parlay that into a methodical plan to build a community around that goal, including defining your target audience ...


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