Even today, some still publisher like to hope, that advertising revenue will rebound after recession and after failure of digital ventures strong, stronger as before - and some ruthless analyst keep this hope alive and promise growth as early as 2009 and for centuries to come.
Other magazine publishers are already on the way into becoming a media service provider. Nat Ives checks at AdvertisingAge the sources of revenue for Men's Health, Make, The Atlantic and other


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