- Institutional End User (plus 5.6 %) and Alternative Media (plus 12.6 %) Growing As Traditional Media Advertising Declines
- Institutional End-User Spending Expected To Remain Largest, Fastest Growing Sector Future Annual Spending Gain Driven By Business Information Services And For-Profit Higher Education
- Communications Industry Forecast To Decline 1% in 2009, But To Grow Faster Than GDP In ‘09 And Over Next 5 Years
- Marketing Services Spending To Grow 3.4% Annually, Primarily In Alternative Marketing Segments
So what is growing or shrinking?

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Reading: Advertising now smallest piece of the pie, per VSS communications industry forecast
Last years report:
VSS 22. Communications Industry Forecast 2008-2012 Out