Marketers invest more in interactive marketing tactics like eMail, Search and Social Media. Social Media is growing fast and it looks like that publisher want to leave this field to their new competition; haven't seen much innovation and efforts coming from 'traditional publishing ventures
MarketingSherpa asked Marketers, Do You Agree or Disagree ...
that Social Media wil
97 % agreed that Social Media will complement and not replace other marketing tactics
88 % agreed that Social Media will become a standard marketing tactic for morst companies
74 % agreed that Social Media will become a separat budget line in the near future
51 % disagreed that Social Media will be a tool, but never as important as Search or eMail