Chief Marketer Survey: The State of Social Marketing 2009/2010

Chief Marketer asked its reader whether and how they use Social Media, what messages marketers are taking into online communities, whether it is integrated with other offline/online campaigns, where the budget comes from and how they measure success, etc.

Here some Results from the survey



Already 7 % of traffic come via Social Media sites



80 % have already or plan to integrate Offline/Online Campaigns



To drive traffic to companies website, identify and speak to fans, existing and future customers are the main aims of sociall Networks activities.

more Chief Marketer October / November 2009 Issue (on nxtbook)


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