Chief Marketer asked its reader whether and how they use Social Media, what messages marketers are taking into online communities, whether it is integrated with other offline/online campaigns, where the budget comes from and how they measure success, etc.
Here some Results from the survey
Already 7 % of traffic come via Social Media sites
80 % have already or plan to integrate Offline/Online Campaigns
To drive traffic to companies website, identify and speak to fans, existing and future customers are the main aims of sociall Networks activities.
more Chief Marketer October / November 2009 Issue (on nxtbook)