iab: Building Brands Online Study and Action Plan

Based on a survey of over 700 leading marketer decision makers or influencers and with in-depth interviews with senior executives from leading companies throughout the interactive advertising ecosystem iab und Bain & Company released Building Brands Online, a ground-breaking study and action plan on brand advertising online

From the results:
Value of Advertising Media



Media Quality: Reach vs. Call to Action



Expected Growth 2008 - 2011



Best Media for which Brand Objectives


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More / a summary of this study on iab.net (31 pg., PDF)