Instead using Mobot mobile technology for advertising and gimmicks, Death + Taxes. an indie music, culture and politics magazine uses this technology to deliver additional value and user experience - and found sponsores to pay for it.
Vanessa Voltolina writes on Foliomag.com
" ... readers (can) use their mobile phones to send MMS text messages or e-mails of the November/December issue pages stamped with red icons (camera, video camera or head phones), which represent additional content waiting for download. Snapping a photo of the picture on the page and texting it to “firstname.lastname@example.org” will show additional editorial interactive content like MP3 tracks, videos, and still photos."
more on Foliomag about DT use of existing Mobile Apps
dt-mag informs its user on the coming issue
"The next issue of Death+Taxes is on stands now! And it’s a doozy. Not only is it Jay Reatard’s first cover, but the issue has some sweet interactive content waiting for you up in “the cloud.” To get it, all you’ll need is a cell phone with a camera that can send MMS text messages or e-mail. You got one? Great. Let’s do it ..."
How to ...
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