Tuesday, December 01, 2009
This morning the official emblem of the Sotchi Winter Games has been launched. Whilst the discussion started, whether the solution is worth the time, worth the money, lets look 'Behind the Brand':
If Media would learn from this attitude, it would / could sound like this:
The Media embraces change and encourages everyone to welcome development and progress. It combines both function and the courage to try the new. It is a 21st Media for a digital generation. It reflects how Media will be accessed through PC screens, PDAs and mobile phones and television, thanks to ever-improving internet reach, bandwidth and the adoption of new technologies. It means that anyone can access the Media, any time; any place; any way ...
Wouldn't this be a wonderful world?
More about the Sotchi Emblem