From Outsell's Annual Advertising and Marketing Study (US)
Among Outsell findings:
• Print magazine advertising will be up 1.9 % to 9.4 billion USD despite the popularity of online channels.
• Methods generating the highest B2B ROI are topped by advertisers’ (1) own websites, followed by (2) conferences, (3) exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters.
• B2B advertisers see cross-media marketing as most effective; 78% combine three or more major marketing methods.
via / more emarketer.com
In Focus: Social Networking Sites
Even in B2B Facebook is No. 1
This data are quite different too HubSpot results I shared earlier