Elaboration on questions like
- What do you consider to be the mission of your website, does this differ from the mission of your print magazine?
- What do you consider to be the best feature of aspect of your website?
- What feature of your website do you think most needs improvement or is not living up to its potential?
and presenting the findings in the areas of
- Staff Structure and Decision Making
- Standards and Practices
- Business Model
- Social media and community building
- Technology
- Mission
by Victor Navasky and Evan Lerner
Download the report as PDF from the CJR site | via CJB