Sunday, March 14, 2010
This 100 pg. Report (in print and digital format) gives you a great overview and lots of ideas on many innovative initiatives to increase magazine reach, relevance, revenue, and readership on a global scale
Case studies incl.
- Augmented reality, 2D tags, video
- Online payment models
- Tablets, eReaders and eZines
- Reality TV, gaming, social media, blogazines, magazines as curators
- Paper made from stone, magazines on a t-shirt, on a Frisbee or in a can, scented pages
PROFILE Jack Griffin: portrait of success.
TABLETS New platform offers unprecedented opportunities.
2D TAGS Point your phone, snap a picture, watch a video, buy something.
MAG TV Magazine TV station.
AUGMENTED REALITY Living pages.
PAPER PREMIUM Flow magazine brings back the pleasure of paper.
EMBEDDED VIDEO Video in print pages.
REALITY MAGS keep venerable title ageless.
GAMING Explore tombs, save the world with your magazine.
VERTICAL BRANDING Singular focus Hungarian magazine.
MOBILE Mobile platforms magazines.
BRAND INTEGRATION One recipe for success.
SINGLE-COPY/NEWSSTAND Magazine retailing.
DISTRIBUTION Digital content.
GREEN INITIATIVES Can you be more green and profitable?
FUSION JOURNALISM Blending the disparate.
CONTENT IS KING Social media is not the magic bullet.
INFORMATION ENGINES™ Working space.
COVERS Laws for perfect covers.
ADVERTISING Cover ads breaking a taboo.
EZINES What print publications only dream about.
TRADITIONAL FORMATS Mooks.
BLOGAZINES Attracting the female reader.
TEENS Online strategy.
DIGITAL CONTENT SALES Online paying models.
MULTI-PLATFORM BRANDING BBC’s “good food” brand.
EDITORS AS CURATORS Content from cyberspace.
SOCIAL MEDIA Go to them.
ODD MAGS Wacky formats.
FUTURE TRENDS ON THE RADAR
MAGTWEETS Information bytes.
The study has been prepared by Juan Señor and John Wilpers at Innovation Media Consulting Group on behalf of FIPP.
The Report 'Innovations in Magazines 2010' can be ordered on paper or ePaper at fipp.com Website. If you want additional information about the report you can eMail Helen Bland at helen (at) fipp.com
Btw., Innovation Media Consulting also prepared the "Innovations in Newspapers World Report' for/with WAN.