Russ Green writes on Godfrey.com 'Reed Business Information's Shocking News' ...
Mourning "on a personal level, we are concerned about the fine professionals on these staffs, in the publishing, editorial and production areas. People we are proud to call colleagues and friends."
Hoping "that some of these properties will find buyers, but for now we have to contemplate a B2B marketing landscape without titles such as Building Design+Construction, Chain Leader, Construction Bulletin, Construction Equipment, Consulting-Specifying Engineer, Control Engineering, Converting, Foodservice Equipment & Supplies, Graphic Arts Blue Book, Graphic Arts Monthly, HOTELS, Logistics Management, Material Handling Product News, Modern Materials Handling, Plant Engineering, Professional Builder, Professional Remodeler, Purchasing, Restaurants & Institutions, Semiconductor International, Spec Check, Supply Chain Management Review and Tradeshow Week."
Call on B2B marketers to act, now: "The traditional ways of reaching B2B audiences may not work today. (When the traditional ways disappear literally overnight, it's hard to ignore.) The future belongs to the organizations that capture and cultivate the audience. We think B2B marketers have a great opportunity to build their own "circulations" via their prospect or inquiry data bases. And cultivate them with regular, valued communications and other techniques."
More on Godfrey B2B Insights Blog
via Dave Jung The real beginning of the end for trade pubs?
From 2009:
'Change Your Mind about B-to-B Direct Marketing to Change Results' (2 pg., PDF)
