Society of Digital Agencies: 2010 Digital Marketing Outlook

From the Executive Summary

As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution.

In 2009, we saw thousands of marketing and advertising professionals lose their jobs, reputable agencies close their doors, and budgets slashed across the board. Yet among the worst headlines of 2009, Digital has continued to revolutionize and prosper. Facebook and other social networks connect hundreds of millions of users daily, over two billion apps have been downloaded from the Apple App Store in its inaugural year, and global mobile usage has reached an astonishing 4.5 billion handsets and counting ...

Some notable indicators from the survey:

* 81% of Brand Execs expect an increase in digital projects for 2010
* 50% will be shifting funds from traditional to digital media
* 78% of global participants believe the current economy will actually spawn more funds allocated to Digital

Two Thousand and Ten Digital Marketing Outlook