The PEW Research Center polled 353 people (Dec 2009 + Jan 2010) about 60 % were of the American Society of News Editors (ASNE) and the Radio Television Digital News Association (RTDNA).
PEW asked about the future chances and worries in regard to media and media business venture. Not representative, maybe the wrong people to ask, but clearly a sign that the News Leader are not much convincing ...
One of the most interesting result, telling how much, how little seems to be understood
How the Internet is Changing the Fundamental Values of Journalism
“If yes [the Internet is changing the fundamental values of journalism], in what way(s) is the Internet changing the fundamental values of journalism?” Note: Open-ended question; total may exceed 100% due to multiple responses.
Level of Experimentation with Fees from Subscription Pay Walls
“Here is a list of possible revenue streams people are talking about. Please tell us whether your organization is actively pursuing or considering each one.”
Most Important Revenue Source in Three Years
“Thinking about online revenues, which do you think will be the most important source for your organization in 3 years? (Please select one.)
Some other findings:
- There is significant resistance, however, to other discussed revenue streams, particularly from the government or from groups that engage in advocacy. Fully 75% of news executives have serious reservations about receiving government subsidies, and 78% have significant resistance to financing from interest groups. Roughly half have significant worries about funds from government tax credits and more than a third have significant doubts about private donations.
- Broadcast news executives are noticeably more pessimistic about journalism’s future than editors at newspaper-based operations. Broadcasters think their profession is headed in the wrong direction by a margin of nearly two-to-one (64% versus 35%). By contrast, editors working at newspapers were split (49% wrong direction versus 51% right direction). A year ago, journalists who were members of the Online News Association surveyed by PEJ fell in between these two, 54% wrong direction, 45% right.
- Mobile applications are becoming increasingly important. Three-quarters say mobile applications are essential or very important while just 35% say that of YouTube postings or other video websites.
via / more journalismus.org