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Source / Copyrighted: Gartner, Inc.
On the Rise
Pattern-Based Strategy
Social Network Analysis
Crowd sourcing
Personal Security Applications Embedded in Social Media
Socialcasting
Enterprise Internet Reputation Management
Simultaneous Collaborative Editing
Idea Marketplaces
Social Analytics
At the Peak
Social Software Standards
Sentiment Analysis
Social Profiles
Social-Data Portability
Activity Streams
Expertise Location and Management
Social-Media Consulting
External Community Platforms
Sliding Into the Trough
Mobile Social Networks
Prediction Markets
Unified Communications and Collaboration
Microblogging
Social Bookmarking
Open-Source Social Software
Internal Community Platforms
Personal Subscriptions
Social Software Suites
Idea Management
Climbing the Slope
Social Search
Wikis
Folksonomies/Social Tagging
Corporate Blogging
Entering the Plateau
Presence
Blogs
Leading author: Susan Landry
more on Gartner's Website
Gartner's Hype Cycle for Social Software 2010 [61 Pages, 1,995 USD]
Chart: 2010 Hype Cycle Social Software / Social Media via Fred Zimny
more ... Hype Cycle for Media Industry Publishing, 2010
more ... Hype Cycle for Media Industry Advertising, 2010
Gartner's 2010 Hype Cycle for Media Industry Publishing
On the Rise
Context-Enriched Content
Broadband-Connected Televisions
Socialcasting
Digital Magazines
At the Peak
Mobile Coupons
Social-Media Marketing Platforms
Over-the-Top Set-Top Boxes
Media Tablet
Online Video Publishing Platform Providers
Digital Warehousing for Publishers
Sliding Into the Trough
Content Management Platform
Microblogging
Mobile Advertising
E-Book Readers
Consumer-Generated Media
Intellectual Property Rights and Royalties Management Software
Climbing the Slope
Electronic Paper
Location-Based Services
Location-Aware Technology
Entering the Plateau
Podcasting
Blogs
Gartner's 2010 Hype Cycle for Media Industry Advertising
On the Rise
Media-Embedded Merchandising
TV Widgets
Transactional Ad Units
Online Advertising Data Exchanges
Real-Time Bidding (Advertising)
App and Widget Advertising
At the Peak
Mobile Coupons
Social-Media Marketing Platforms
Internet TV
Over-the-Top Set-Top Boxes
Augmented Reality
Media Tablet
Social Media
Addressable TV Advertising
Social-Media Consulting
Sliding Into the Trough
Dynamic VOD TV Ads and Brand Units
Bar Code Marketing
Digital Ad Operations Platforms
Mobile Advertising
Phone Bar Code Reader
Retail Digital Signage
Online Ad Exchanges
Climbing the Slope
Media Engagement Metrics
Social-Media Monitors
In-Game Advertising
Cloud Advertising
In-Stream Video Ad Insertion
Interactive TV
Location-Based Services
Web Analytics
All postings on Gartner's Hype Cycle
