Wednesday, August 11, 2010

Gartner's 2010 Hype Cycle Social Software

Gartner released their annual '2010 Hype Cycle Social Software'


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Source / Copyrighted: Gartner, Inc.

On the Rise

Pattern-Based Strategy
Social Network Analysis
Crowd sourcing
Personal Security Applications Embedded in Social Media
Socialcasting
Enterprise Internet Reputation Management
Simultaneous Collaborative Editing
Idea Marketplaces
Social Analytics

At the Peak

Social Software Standards
Sentiment Analysis
Social Profiles
Social-Data Portability
Activity Streams
Expertise Location and Management
Social-Media Consulting
External Community Platforms

Sliding Into the Trough

Mobile Social Networks
Prediction Markets
Unified Communications and Collaboration
Microblogging
Social Bookmarking
Open-Source Social Software
Internal Community Platforms
Personal Subscriptions
Social Software Suites
Idea Management

Climbing the Slope

Social Search
Wikis
Folksonomies/Social Tagging
Corporate Blogging

Entering the Plateau

Presence
Blogs

Leading author: Susan Landry

more on Gartner's Website
Gartner's Hype Cycle for Social Software 2010 [61 Pages, 1,995 USD]

Chart: 2010 Hype Cycle Social Software / Social Media via Fred Zimny

more ... Hype Cycle for Media Industry Publishing, 2010
more ... Hype Cycle for Media Industry Advertising, 2010

Gartner's 2010 Hype Cycle for Media Industry Publishing

On the Rise

Context-Enriched Content
Broadband-Connected Televisions
Socialcasting
Digital Magazines
   
At the Peak

Mobile Coupons
Social-Media Marketing Platforms
Over-the-Top Set-Top Boxes
Media Tablet
Online Video Publishing Platform Providers
Digital Warehousing for Publishers
   
Sliding Into the Trough

Content Management Platform
Microblogging
Mobile Advertising
E-Book Readers
Consumer-Generated Media
Intellectual Property Rights and Royalties Management Software
   
Climbing the Slope

Electronic Paper
Location-Based Services
Location-Aware Technology
    
Entering the Plateau

Podcasting
Blogs
   
   
Gartner's 2010 Hype Cycle for Media Industry Advertising

On the Rise

Media-Embedded Merchandising
TV Widgets
Transactional Ad Units
Online Advertising Data Exchanges
Real-Time Bidding (Advertising)
App and Widget Advertising

At the Peak

Mobile Coupons
Social-Media Marketing Platforms
Internet TV
Over-the-Top Set-Top Boxes
Augmented Reality
Media Tablet
Social Media
Addressable TV Advertising
Social-Media Consulting

Sliding Into the Trough

Dynamic VOD TV Ads and Brand Units
Bar Code Marketing
Digital Ad Operations Platforms
Mobile Advertising
Phone Bar Code Reader
Retail Digital Signage
Online Ad Exchanges

Climbing the Slope

Media Engagement Metrics
Social-Media Monitors
In-Game Advertising
Cloud Advertising
In-Stream Video Ad Insertion
Interactive TV
Location-Based Services
Web Analytics

All postings on Gartner's Hype Cycle

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