Where does the consumer surplus come from?
Breakdown of consumer surplus for different countries
The study paper for USA and selected EU countries can be downloaded here (27 pg., PDF)
Monday, September 20, 2010
McKinsey: The Value of Free - Consumer Surplus
McKinsey researched for IAB Europe The economic value of online advertising-based services for consumers
Where does the consumer surplus come from?
Breakdown of consumer surplus for different countries
The study paper for USA and selected EU countries can be downloaded here (27 pg., PDF)
Where does the consumer surplus come from?
Breakdown of consumer surplus for different countries
The study paper for USA and selected EU countries can be downloaded here (27 pg., PDF)
