Wednesday, October 27, 2010

MarketingSherpa 2011 B2B Marketing Benchmark Report

The 232 page report, with 167 charts & tables shows B2B marketing strongholds, effectiveness and presumed failure ... budgeting and changes.

From the Executive Summary (PDF)

B2B Marketing Challenges
Q. Which of the following marketing challenges are currently most pertinent to your organization? Please check all that apply



Marketing Budget Changes
Q. Please select the statement that best describes how you expect your organization’s budgets will change for the following categories in 2011



The Executive Summary (18 pg., PDF) | more Info / ordering

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