Friday, December 10, 2010

Asia - Australia World Magazine Trends 2011: Growth Projections 2011 vs 2010

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2010 / 2011

Australia

  5.2 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
12.3 % Growth Internet Ad Spend projected
  7.2 % Magazines' Ad Share projected 

China

13.4 % Growth Overall Ad Spend projected
  2.0 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

China, Taiwan

  1.8 % Growth Overall Ad Spend projected
  1.3 % Growth Magazine Ad Spend projected
  5.6 % Growth Internet Ad Spend projected
10.2 % Magazines' Ad Share projected

India

12.3 % Growth Overall Ad Spend projected
11.7 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  2.6 % Magazines' Ad Share projected

Indonesia

16.2 % Growth Overall Ad Spend projected
14.2 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
 3.9 % Magazines' Ad Share projected

Japan

  1.1 % Growth Overall Ad Spend projected
-5.6 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  6.2 % Magazines' Ad Share projected

Malaysia

  5.3 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
18.5 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

New Zealand

  3.7 % Growth Overall Ad Spend projected
  0.0 % Growth Magazine Ad Spend projected
15.0 % Growth Internet Ad Spend projected
10.3 % Magazines' Ad Share projected

South Korea

10.8 % Growth Overall Ad Spend projected
  7.2 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  4.2 % Magazines' Ad Share projected

Thailand

  3.7 % Growth Overall Ad Spend projected
  1.9 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
  4.7 % Magazines' Ad Share projected

Vietnam

14.0 % Growth Overall Ad Spend projected
  8.1 % Growth Magazine Ad Spend projected
27.3 % Growth Internet Ad Spend projected
  6.9 % Magazines' Ad Share projected

Note:
Of course this are not all Asian / Pacific countries, but the ones featured at the 'FIPP World Magazine Trends 2010/2011'. More about the valuable FIPP compendium here.

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