Although the worst effects of the financial crisis seem to be behind, the recovery for the magazine industry is expected to be slow, according to new data released from the FIPP in their annual World Magazine Trends report.
World Magazine Trends is compiled from contributions from FIPP members (national magazine associations and publishers) across the world and incorporates ZenithOptimedia adspend forecasts and analysis. It provides both detailed local information on the magazine markets in a wide range of countries and also an overview of major trends and developments through regional and international data and summaries.
Featuring 48 country markets in depth, the new edition of World Magazine Trends is available in print and digital edition format. New tables include a monitor of cross-border launches, internet and mobile phone penetration and number of websites. New countries featured include: Bulgaria; Egypt; Estonia; India; Indonesia; Israel; Malaysia; New Zealand; Peru; Portugal and Turkey.
The information in the report on cross-border magazine launches provides an interesting insight into publishing relationships between the regions. With a total of 106 cross-border launches monitored worldwide in the 12 months from October 2009 to September 2010, it shows that Asia Pacific has been the region attracting the greatest number of international launches, followed by Western Europe and Central and Eastern Europe.
The recovery in ad expenditure is being driven by developing markets, which it expects to account for 31 per cent of global ad expenditure this year, but to contribute 67% of growth. Magazine expenditure has already started to recover in Latin America and Asia Pacific (excluding Japan). In Central and Eastern Europe it should stabilize in 2011 and start to grow in 2012. In Western Europe it should stabilize in 2012, but in North America and Japan we expect it to continue to decline throughout our forecast period to 2012.
Order: FIPP World Magazine Trends 2010-2011 at fipp.com