Tuesday, January 04, 2011

Social Media Marketing Trends in India 2010 - 2011

by Sahiel Shah

The Top 5 Social Networks in India



Orkut still leading, but not growing. Facebook has nearly doubled within the last six month ...

Some more stats:

- 60% of the social networking traffic come from Non Metro-Cities but the highest traffic generating city still remains to be a Metro i.e. Mumbai

- The highest number of active users are from the 15-24 age group but LinkedIn has a different age group of active users i.e. 25-34 age-group

- The male-female ratio shows consistency with the overall population break-up by gender i.e. 80:20 in favor of males

- Social media in India reaches out to 60 per cent of the online Indian audience

- Majority of the time spent by the Indian audience on Facebook is on Interactive Games/Applications and then on viewing Photos

via / more on Penn Olsen


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