GlobalSpec recently conducted its 2nd annual social media usage survey of engineering, technical, manufacturing and industrial professionals. Not too much has changed in a big way. Hindering a faster implementation is the fact that many companies do not allow staff to access social media sites and social networks during working hours or place restriction on it (35 %), e.g. 70 % don't allow Facebook, 66 % don't allow Twitter or YouTube usage.
On the other side, 59% of the industrial professionals surveyed are on Facebook (2009: 42%, 37 % on LinkedIn (2009: 32%), 15 % on Twitter (2009:12 %) ... maybe time to rethink. Buyers in the B2B sector are human beings, too ...
Two sample charts
Reasons for Using Social Media Web Sites
How Industrial Companies Participate in Social Media
via / more, incl. Recommendations for Industrial Suppliers before and whilst using Social Media
- download ePaper 19 pg., PDF - after registration -