Some results:
How much of your company's revenue will come / came from this sources?

Expected Profitability 2011
"... this year consumer publishers are focused on implementing new strategies and trying to make them work (55 percent of larger consumer publishers and 40 percent of smaller consumer publishers said revenue diversification was a priority this year."Top Priorities in 2011

The survey was conducted in July / August 2011, calculated with 170 usable responses.