Seven Paid Content Myths in Publishers Mind
by Kevin McKean (VP & Editorial Diector Consumer Reports) at the ABM Executive Forum, Chicago
1. Information wants to be free
2. Monetize new through old
3. Protect existing products
4. Sell via microsales
5. Settle for good enough
6. Hard paywalls convert best
7. Apple charges too much
via / more at foliomag.com
Btw. The Consumer Report magazine has a circulation of about 4 million, its Consumer Report Online has 3.3 million subscribers, generates about 425 million USD from users annually
In March 2011 Kevin McKean shared his observations on innovations for success from the magazine industry and what book publishers can learn from Magazines (and vice versa!) in the Digital Transformation (Video)
What Books Can Learn from Magazines (and vice versa!) in the Digital Transformation from Cowan, Liebowitz & Latman, P.C. on Vimeo.
