Paywall Strategies 2012 Tweets

Tuesday, January 24, 2012

7th APE 2012 Conference Semantic Web, Data and Publishing 1 Day - live -




Opening remarks: Arnoud de Kemp, APE 2012 Organizer
Greetings: Christian Sprang, German Association of Publishers and Booksellers
Opening: Michael Mabe, International Association of STM Publishers

Derk Haank,  Springer Science+Business Media
The Past, the Present and the Future of STM Publishing

"The past "sucks", The present is "quite alright", and the future "will be even brighter"

Past - The Internet was the revolution
- Fear and excitement
- It was successful (continuing growth, always profitable)
- There will be no more revolutions
- Let's get back to work

Let the technological innovation do the technology industry, innovate your (publishing) business model 

Open access is not the devil's work
- Gold open access is good
- Green open access is not sustainable
- Open Access is more appropriate for some disciplines
- Open Access is not the solution to the funding crisis

Two-sided funding challenge
- Volume of published research far outpaces growth of library budgets
- Price increases have been below volume growth and inflation for the past years
- Emerging markets are not paying their fair share- this must change

There is good news
- STM publishing has been a growth industry for the past 25 years
- Usage is growing exponentially, unit costs are declining
- Many opportunities to market our content to non-traditional customers

Take aways
- Publishers should focus on content, not bells and whistles
- We must kearn to live with only marginally increased library budgets
- Rapidly developing countries must pay their fair share
- Be open to new business models, don't put all of all your hope in technology
- (invest in publishing)

Next
Research and Innovation. From web 2.0 to Science 2.0? 
- the Potential of ICT to change the Modus of Science and Research
Jean-Claude Burgelman, European Commission, Brussels


Implications
- The Science Powers that be, disappear or adapt
- The old ideal of "les encyclopedistes ist gone
- Faster science
- New ways to determine reputation
- How important will be old gatekeepers
- More Creative Commons? Open Access?
- More citizen science?
- Data-visualisation as a key language and stats
- Need for Knowledge manager, skill and services
....

Mark Ware (Outsell)
The Shape of Things to Come: how Technology Trends and Market Forces will change the Structure of the STM Publishing Industry from the outside an from the inside

Nick Fowler (Elsevier)
Measuring and Managing Research Outcomes - and the important role SMT publishers play

- Research is growing across disciplines
- Research is increasingly international
- Emerging market are rapidly growing their research activity
- Research is increasingly data intensive


SMT publisher can contribute

by continuing what we do, review, disseminate, and preserve research output
Nuture and leverage cross-disciplinary areas of research
Facilitate collaboration
Monitor brain circulation
Facilitate access to experimental data
Broaden range of research metrics and tools


Now about the bells & whistles: Tracing Tacit Knowledge: Practice and Promise of Journal Article 
Mining by Eefke Smit and Maurits van der Graaf  (STM)

A research study into Practices, Policies, Plans…..and Promises.
Commissioned by PRC (PDF) May 2011

Sven Fund (De Gruyter) Professional, integrated Publishing
- It's all about WHO is paying for WHAT?

Business models paid & OA
Workflows - xml first
Technology -Platform integration, Semantic enrichment
Product types p&e of all products
Pricing & channels

Last session today:
Enabling the Transition of Existing Journals to Open Access (Bernard F. Schutz)

The ideal world of Open Access
If the dominant business model were OA, stresses would be relieved
- income and cost would be coupled again: article charges follow expenses
- archives do not pose any threat to journals

Scholarly research and society at large will benefit
- full text search, fewer barriers to interdisciplinarity
- wider access to SMEs, professionals, educators

Role of publisher will continue to change
- peer review as key service
- new bussiness opportunities in search & discovery, ...

Total cost of publishing research is only 1 - 3 % of total cost of research performance. We need to control this cost, not just accepting just any charges ... co-payment with some incentive to keep the cost low and keep competition alive.

more to come tomorrow (2nd Day)
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