From the just published edition of FIPP's World Magazine Trends 2011 / 2012:
"Recovery from the global economic downturn of 2008-2009 is happening steadily for the Asia Pacific region. Overall, advertising expenditures dropped 5.4%, to US$104.724 billion, in 2009, but rose 9.7%, to $114.832 billion, in 2010. That growth is forecast to continue at a healthy 5.5% through 2011, reaching $121.111 billion, and at 7.2% in 2012 and again
in 2013, rising to $129.878 billion and $139.277 billion, respectively, according to data from ZenithOptimedia ..."
Total Ad Spend in Mio. USD
More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.
FIPP WORLD MAGAZINE TRENDS 2011/12 OUT
World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011
FIPP World Magazine Trends 2012: Latin America