74 % of (US) B2B-Marketers shifting their budgets into (lower-cost and more effective)
online and (64,3 %) into social media marketing programs.
via / more at btobonline.com
What about print? 20,1 % of B2B Marketer will boost, 22,4 % will cut back on print advertising. But as Tom Haas (CMO at Siemens Corp.) puts it "We find that print works really well to drive people to our website, so we will continue to use print."
You can check the BtoB January issue (digital) here at NXTBOOK
and/or order the complete research findings here
