Tuesday, August 20, 2013

Gartner's Hype Cycle for Big Data, Digital Marketing 2013

via Computerworld MY:

Gartner's Hype Cycle 2013 on Big Data 2013 shows that the industry is just reaching the peak of its hype right now, with vendors flocking to the market, customers getting anxious that they don't yet fully understand the technology, and the expectations about what big data can do for an organization being over-inflated.

After the hype Gartner (still) expects big data management to be a critical asset for businesses.




On the Rise
- Big Data Analytics for Customer Service
- Information Valuation and Infonomics
- Operational Intelligence Platforms
- Quantified Self
- Graph Databases
- Big Data Analytics for E-Commerce
- High-Performance Message Infrastructure
- Data Science
- Search-Based Data Discovery Tools
- Intent-Driven Customer Systems
- Table-Style Database Management Services

At the Peak
- Information Capabilities Framework
- Information Semantic Services
- Video Search
- Hadoop SQL Interfaces
- Internet of Things
- Logical Data Warehouse
- Document Store Database Management Systems
- Complex-Event Processing
- Context-Enriched Services
- Content Analytics
- Dynamic Data Masking
- Key-Value Database Management Systems
- Cloud-Based Grid Computing
- In-Memory Database Management Systems

Sliding Into the Trough
- Social Analytics
- Entity Resolution and Analysis
- Sales Analytics
- Telematics
- Hadoop Distributions
- In-Memory Data Grids
- Cloud Parallel Processing
- Database Software as a Service (dbSaaS)
- Cloud Computing
- Text Analytics
- In-Memory Analytics

Climbing the Slope
- Intelligent Electronic Devices
- Social Media Monitors

Entering the Plateau
- Speech Recognition
- Predictive Analytics

Addendum 
Hype Cycle for Digital Marketing, 2013 via/more

On the Rise
- Real-Time Marketing
- Mobile Analytics
- Programmatic Premium Advertising
- Multichannel Attribution
- Commerce Everywhere
- Automatic Content Recognition
- Data-Driven Marketing
- Social TV
- Content Marketing
- Data Management Platforms (Advertising)
- Neurobusiness

At the Peak
- Commerce Experiences
- Native Advertising
- Responsive Design
- Tag Management
- Digital Marketing Hubs
- Privacy Management Tools
- Social Marketing
- Crowdsourcing
- Social Commerce
- Social Analytics
- Advocacy/Loyalty Marketing
- Multichannel Marketing

Sliding Into the Trough
- Digital Offers
- In-App Advertising
- Event-Triggered Marketing
- Gamification
- Real-Time Bidding (Advertising)
- Augmented Reality
- Online Advertising Data Exchanges
- Sentiment Analysis
- Dynamic Creative Optimization
- Digital Out-of-Home

Climbing the Slope
- Campaign Segmentation
- Online Product Recommendation Engines
- Mobile Advertising
- Lead Management
- Marketing Service Providers
- Idea Management for Digital Marketing

Entering the Plateau
- eMail Marketing
- Web Analytics
- Predictive Analytics
- Mobile Search

Looking for a complete listing of Gartner's Hype Cycle 2013  here | here

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