Wednesday, February 27, 2013

BVDW: (Brutto-) Online-Werbemarkt 2012 in Deutschland 6,47 Mrd. Euro, plus 12,8 %


Heute hat der Online-Vermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft (BVDW) seine Zahlen zu den Bruttowerbeinvestitionen in 2012 und seine Prognose für 2013 veröffentlicht. Andere Verbände und Organisationen werden folgen, sicher auch mit anderen Ausschnittbetrachtungen ... zur  Pressemeldung 27-02-2013

Der ausführliche OVK Online-Report 2013-01 wird Mitte März veröffentlicht - wir werden hier, auf Twitter und Facebook zeitnah informieren!

Entwicklung der Onlinewerbe-Investitionen (brutto) 2011, 2012 und 2013 (Prognose)


Die Zusammensetzung des Brutto-Werbekuchens nach BVDW 


Thursday, February 14, 2013

Nielsen Werbetrend Januar 2013 - Überraschung, auch Internet im Minus, Out-of-Home, Radio + TV Up



Der Werbetrend für Mobile Werbung wird im Januar 2013 mit 5.195 TEUR ausgewiesen (keine Vergleichswert für Jan 2012). Methodische Hinweise zur Mobile Werbestatistik siehe unten!

via / more at Nielsen.de

Tuesday, February 12, 2013

Mobile Opportunities in Africa - Engaging with the Next Billion

Shared here for my friends caring about the people, societies and development in Africa

Rudy De Waele's [on Twitter @mtrend]
presentation at ForumOxford: Mobile Apps and Technologies Conference 2013

"This slideshow presentation is an in-depth analysis of African mobile market penetration in each country. Included are some examples of innovative local entrepreneurs, creating new opportunities with mobile across the continent. As with all my presentations, you will never catch the real context of my talk just based on the slides if you haven't heard the talk. Feel free to ask if any doubts."


Wednesday, February 06, 2013

The Luxid Community Platform for Collaborative Semantics

TEMIS Group has introduced a new collaborative platform for the Semantic Community, called 'Luxid Community'. It is a much needed home for collaboration in building, using, exchanging resources for Semantic Content Enrichment, Tagging and Linking.

During the APE 2013 Conference, Berlin, TEMIS Chief Innovation Officer and Managing Director of TEMIS Germany, Stefan Geißler explained the needs, wants, function and benefits of the new platform to the participants of the Academic Publishing Europe conference.



With the Luxid community platform TEMIS conveys the concept of "app stores" in the realm of semantics and bring specialized provider of semantic services / components together on one side and users / customers on the other side.

Developer and provider can address a wide spread market and hard to find potential customers. And enquirer will find out, that a lot of questions and tasks are already addressed by components available on the platform.
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