Friday, April 17, 2015

ABM: U.S. B2B Media Revenue 2014 plus 3.3%, nears prerecession levels

- according to ABM BIN's selection and method of counting (without price adjustment).



Graph Source: Folio: Magazine

The Folio: chart is based on ABM's BIN Report Year-End-2014






The ABM- BIN report combines data from several sources. Event revenue is supplied by CEIR; print advertising data is provided by publishing service bureau IMS. Data on B2B digital advertising is estimated by ABM based on information provided by the IAB and the data component of the BIN report is provided by Outsell, supplemented by publicly available data and ABM estimates.

As you can see, there is a good chance that in 2015 U.S. B2B revenue from digital advertising will overtake print advertising ...  more    Folio:     ABM

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