Thursday, June 16, 2016

Just released: The Reuters Institute Digital News Report 2016

The 5th edition of the annual Reuters Institute Digital News Report shows inter alia
  • Social Media are often the key source of news
  • Original news brand get less noticed
  • Consumers still reluctant to pay for general news online

Studying the data presented in the report (and even more data on RISJ Website www.digitalnewsreport.org ) and seeing the changes over time, the directions in news discovery and news consumption as well as the different lines and stages of development over the years in 26 countries is really worthwhile to analyze for anyone planning and leading in the news industry.

Reuters Institute Digital News Report 2016   Download  (124 pg, PDF)

Some Findings from the RISJ report

Platform for Accessing News (last week)


Source of News by Gender + Age (last week)




Starting Points for News (last week)




Engaged in some Form of News Participation (average week)


Percentage of who Paid for News (last year) -
Budget for News (year)








Traditional (Print Preference) Users vs. Mainly Digital Users



Summary Germany 

Related Links
EJO
12 Key Findings From The Digital News Report 2016

Newsweek
The Hourglass Is 'Nearing Empty' on the Newspaper Industry


derstandard.at

Studie: Soziale Medien zur Nachrichtenverbreitung immer wichtiger

journalism.co.uk
RISJ: Traditional news brands act as anchors, while digital-only players tend to be seen as additional sources


 niemanlab
Video news isn’t growing as fast as you’d think, and other surprising findings from a new global survey

Wednesday, June 15, 2016

PPA Publishing Futures 2016: Business Media today and two years ahead (Part 2)

Part 1: UK Business Information Sector according to Outsell Inc. (2013), AA/WARC, and PPA
Part 2: PPA Publishing Futures 2016: Business Media today and and two years ahead

UK's Professional Publishers Association (PPA) has commissioned Wessenden Marketing to carry out this annual PPA Member Tracking Surveys, for the seventh time. The results for 2016 for B2C and B2B where published in the report PPA Publishing Futures 2016 (exclusive for PPA members).

It takes a “near futures” view, looking at current activities of PPA members and those planned for two years out. 

A total of 61 PPA member participated in this online self-completion survey. Thereof 29 in the core business of consumer media, 26 in B2B media and 6 in customer media and others activities.

With the kind permission of PPA we share some findings with our reader in Germany / D-A-CH, in Europe, in Asia and ROW interested and/or active in the B2B Media and Information Sector.


Here is how these participants see and plan the near future of publishing...
(a small selection of the 62 page report)

Participants Action Plans
Breakdown of Change Action Plan Priorities (Score scale 1 to 10)

6.4 Developing existing products 

7.9 Digital products
7.0 Multi-platform ad packages
6.1 Print products
5.8 Improving live event activities
5.3 Developing overseas opportunities

5.4 Business streamlining

6.5 Improve the efficiency of internal processes and practices
6.3 Investing in IT and technical infrastructure
6.1 Bringing in new staff with new skills & experience
6.0 Changing internal culture and attitudes
6.0 Retraining existing staff
4.4 General cost- cutting
2.7 Headcount reduction

5.1 Developing new revenue

6.5 Launching new digital products
5.7 Create new Live events
5.2 Moving in to new areas of activity
4.3 Launching new print products
3.6 Growing through acquisition


B2B Participants Revenue Map


This chart shows the balance between print and digital activities. Each dot on the B2B print-digital revenue maps represents a participant company.

- the horizontal axis shows the % of total company revenues coming from print products (both own brand and customer publishing).
- the vertical axis shows the % of total company revenues coming from digital products (own brand + customer publishing + digital service).

Participants Revenue Profile

and anticipated revenue shifts - 2 years from now -


Based on the profile of activities and a percentage of total revenues as of now and estimates for two years ahead, participants see on average a decline on adsales + sponsorship for their print brands (-6.6 %) and a more less stable copy sales (-0.2 %). In digital brands the hope for increase in sponsorship / native ads (+2.3 %), ad sales (+1.4 %) and expect less development in paid content (+0.9 %) and eCommerce (+0.2 %). With the exception of data services (+1.4 %) and Live events (1.0 %) all in all a pretty timid picture for B2B (and not much better for B2C either).


Participants Investment Focus for the next 12 Month




Respondents were given 19 different areas of digital activity and were asked to grade them on a scale of 1 to 10, according to two different criteria:
- Investment Focus: the amount of time and/or money that will be devoted to the activity over the coming 12 months.
- Financial Importance: the anticipated financial return in revenue/monetization from the activity over the coming 12 months.

And for better assessment of the spread of expectations

The all Participants Activity Map



Related Links

Publishing Futures 2016: PPA members growing in confidence at a time of radical change

Wessenden: PPA Publishing Futures Executive Summary 2014 (PDF

Tuesday, June 14, 2016

UK Business Information Sector according to Outsell Inc. (2013), AA/WARC, and PPA (Part 1)

Shortly after the German Association of B2B Magazine Publisher announced their 'traditional' B2B Publishing stats for 2015, declaring the total turnover of 2015 to add up to € 4.3 bn, they came out with a report from Schickler Consulting, commissioned by the association, with a re-measurement of the German B2B Media and Information Market than adding up to € 28.3 bn.

We guess the new resurvey was inspired by a study from Outsell for year 2013, commissioned by their
sister association PPA Business (UK), and presented at the German Fachpresse Kongress 2014 by Joe Hames (Slidedeck). So we will start from here:

According to Outsell, Inc., the Top Players in the business information market worldwide are US, UK, DE, JP and China.

€ 27.8 bn - United States*
€ 18.5 bn - United Kingdom*
€ 15.5 - 17.9 bn - Germany
€ 11.9 - Japan
next    - China

Source: Outsell estimate. Figures for US and UK confirmed as of 2013
- Exchange rate used UKP - EUR  Ø Dec. 2013 -

The Outsell study was performed only once, probably because the definitions were controversial and spongy ... lets try and extrapolate, how this figures would look like for 2015.

UK Business Information Sector

in 2013: € 18.5 bn / Mrd.   (UKP 15.5 bn / Mrd.) 


Split in Inbound / Outbound (2013)

in 2016
- our estimate / forecast for 2016: € 22.8 bn / Mrd.
- Schickler's auxiliary calculation for 2016: € ~ 20,1 bn / Mrd.


US Business Information Sector

in 2013: € 27.8 bn / Mrd.  (UKP 23.3 bn / Mrd.) 

in 2016
- our estimate / forecast for 2016: € ~ 32.6 bn / Mrd.
- Schickler's auxiliary calculation for 2016: € ~ 107.2 bn / Mrd.

For comparison, but not comparable

German Business Information Sector (2016) - according to Fachpresse / Schickler

in 2016: € 28.3 bn / Mrd.  see more under (in German)
Die Neuvermessung des B2B Medien- und Informationsmarkt in Deutschland


From now on we look at actual research by AA/WARC and PPA Business

UK Business Media in 2015

Lets look at data available from AA/WARC and PPA /
 Consultancy Wessenden Marketing (for non-members, you are welcome to add more)


Total Ad Spend by AA / WARC



Consumer + Business Media Ad Spend Print + Digital
by AA / WARC



UK Print Adspend in B2C + B2B Magazines 2000 - 2013




Suzy Young explains "The sector has recorded a 77% drop in advertising spend since 2000, falling from £1,270m to £280m last year. By comparison, spend for consumer titles has fallen by a more modest 39% since its peak in 2005, from £827m to £506m.

This difference can largely be explained by the business and professional magazine brands' reliance on classified advertising. Back in 2000, classified adspend in business magazines accounted for 40% of total advertising spend, equivalent to £512m. By 2013, this had dropped to a 16% share - or just £45m."


Magazine media adspend by platform 2014 - 2016 Classified Print + Digital




Magazine media adspend across categories




Internet Adspend growth is driven by Mobile




PPA reports on B2B Business (Basics)

Number of B2B Member ~ 100 (2014)
total Membership ~ 220 (2016)

Revenue Share Advertising + Sponsorship

~ 20 % (2013)
thereof  14 % print, 6 % digital (2013)

~ 18 % (2015 forecast)
thereof    9 % print, 9 % digital (2015 forecast)

Revenue Share Live Events ~ 18 % (2013)

Revenue UK B2B Media realized Overseas ~ 50 % (2013)

Dear PPA,
you are welcome to correct and/or add more actual data. Thanks!


Part 2: PPA Publishing Futures 2016: Business Media today and and two years ahead


Related Links

AA/WARC: UK advertising spend passes £20bn as growth hits five - year high

DecisionMarketing: Direct mail holds firm as UK adspend tops £20bn


FIPP: Business Media tops list of trusted information sources for UK business leaders

Magnetic: Just how big is the UK magazine media market?

PPA Business: The Value of Business Media Brands in 2015 by Neil Sharman

Tuesday, June 07, 2016

Die Wirtschaftszahlen der Deutschen Buchbranche im Jahr 2015 - WiPK 7. Juni 2016

Heute präsentierte der Börsenverein des Deutschen Buchhandels seine Zahlen auf der Wirtschaftpressekonferenz in Frankfurt. Hier die Ergebnisse:

Buchmarkt gesamt 2015
Buchmarkt eBooks 2015
Buchmarkt Innovationen 2015ff
Buchmarkt Wirtschaftszahlen 2015




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