From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:
Advertising expenditures in Central-/South America made up 7.1 % of global ad spending in 2012 (USD 33,317) ZenithOptimedia predicts high growth of 35 % until 2015 reaching USD 44,796. TV is the biggest media (market share 60%) in 2012. No. two are newspapers with a share of 17 %. Ad spending in magazine is only about 5 %, but stable. Internet advertising plays a very small role in Latin America, but ZenithOptimedia predict it will grow to 8 % share (still much behind the ROW).
The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).
More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more
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Compendium: FIPP's World Magazine Trends 2013-14 out
World Magazine Trends 2014: CEE Region (II.)
World Magazine Trends 2014: Asia-Pacific Region (III.)
World Magazine Trends 2014: Latin America (IV.)
World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on
Wednesday, December 18, 2013
Friday, January 11, 2013
In the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:
Advertising expenditures in Latin America are growing by leaps and bounds, rising 19.4% in 2010 and 10.6% in 2011, reaching 34.086 bn US$ . Overall adspend is projected to continue seeing healthy growth, at 8% in 2012, 10.2% in 2013 and 9.2% in 2014, data from ZenithOptimedia’s report Advertising Expenditure Forecasts.
When slicing by medium, in 2011, television made up the majority of adspend, with 62.3%. Newspapers were a distant second, at 16.9%, and magazines followed, with 6.5%. Radio (6.2%), the internet (4%), outdoor (3.6%) and cinema (0.4%) made up less than 15% combined. Brazil and Mexico are the largest Latin markets, making up 49.3% and 16.2% of adspend in the region in 2011. “The internet is growing in importance, but has a long way to catch up ... (from the Summary)
More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries
FIPP World Magazine Trends 2012-13 Compendium Out
FIPP World Magazine Trends 2013: Asia-Pacific Region
FIPP World Magazine Trends 2013: CEE Region
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