The Monetising Media Conference Tweets #MoMe14



Showing posts with label Asia. Show all posts
Showing posts with label Asia. Show all posts

Tuesday, December 17, 2013

FIPP World Magazine Trends 2014: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

Ad expenditure grew in 2012 by 6,2 % to USD 140,839 million, all media showing growth, except newspapers. ZenithOptimedia forecast's that from 2012 to 2015 will grow by 20 % to about USD 169,526. Two third will be spend for TV and on the Internet. Magazine ad spending of USD 6,719 million in 2012, will decrease to USD 6,582 million in 2015. Ad spend share for magazines drops further, to 4 % in 2015.



The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

Wednesday, January 09, 2013

FIPP World Magazine Trends 2012-2013: Asia-Pacific Region


From the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Ad expenditures across all mediums saw growth in 2011 in the Asia–Pacific region. The top performers in 2011 in the Asia–Pacific region were Television and the Internet. Television had 55.152 bn US$  in adspend (making up 41.7% of all adspend), followed by newspapers at 29.751 bn US$  (22.5%) and the Internet at 21.496 bn US$  (16.3%). In fourth place was outdoor (9.8%), followed by magazines (5.1%), radio (4.2%) and cinema (0.4%).

Digital advertising is rising sharply for both consumer and trade magazine publishing revenues... ( Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: CEE Region

FIPP World Magazine Trends 2013: Latin America


To order your copy digital, in print or/and in Excel Format go to  fipp.com

Thursday, January 05, 2012

FIPP World Magazine Trends 2012: Asia-Pacific Region

From the just published edition of FIPP's World Magazine Trends 2011 / 2012:

"Recovery from the global economic downturn of 2008-2009 is happening steadily for the Asia Pacific region. Overall, advertising expenditures dropped 5.4%, to US$104.724 billion, in 2009, but rose 9.7%, to $114.832 billion, in 2010. That growth is forecast to continue at a healthy 5.5% through 2011, reaching $121.111 billion, and at 7.2% in 2012 and again in 2013, rising to $129.878 billion and $139.277 billion, respectively, according  to data from ZenithOptimedia ..."

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings:


FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011


FIPP World Magazine Trends 2012: Latin America

Sunday, July 10, 2011

Snapshot India: Print Advertising 2010

1.210.000.000 Inder (Zensus 2011) und 153 000 $Millionäre [zum Vergleich China: 534,500; Deutschland: 924 000], die Meldungen über ein Wachstum der Werbeausgaben in Indien, die hierzulande (und allen entwickelnden Industrie- und Werbeländer) weit, weit in der Vergangenheit liegen sowie eine Zunahme bei den Ausgaben für Printwerbung um 31 % (2010 vs 2009) beflügeln die Phantasie auch der deutschen Verleger.

Indien: für Print ein Wachsender Markt von Kai Helfritz (VDZ AK International)

Diese "Nachholeffekte" in Sachen Printwerbung (und wachsende Titel, Auflagen) wird durch die sozio-ökonomische Entwicklung und z.B. die Fortschritte bei der Alphabetisierung (noch immer können rd. 31 % der indischen Bevölkerung weder lesen und schreiben) noch verstärkt. Die Entwicklung bei den Digitalen Medien (Internet / wesentlich via Mobile) läuft noch deutlich schneller (wieder auf einer sehr geringen Basis). Hier ein Snapshoot: Indien - Print Advertising 2010

2010 Growth of Indian Print Advertising (Volume)



2010 Print Advertising: Share of Sectors



2010 Print Advertising: Top Categories



2010 Print Ad Share between Newspapers and Magazines



Source: AdEX India via exchange4media.com more Part 1 Part 2

Archive: Analysis Print Advertising at exchange4media

Und zu guter Letzt:

Indien: Werbeausgaben nach Medium für 2011

42,9 %  Fernsehwerbung
42,7 %  Zeitungswerbung
  5,1 %  Plakatwerbung
  3,2 %  Radiowerbung
  3,0 %  Internetwerbung (Display)
  2,6 %  Magazinwerbung
  0,6 %  Kinowerbung

Source: ZenithOptimedia, Worldmagazine Trends (Prognose)

In eigener Sache: Ich bin käuflich! Indien, China ..... und natürlich auch in / für Deutschland.

Nachtrag:
India: Advertising growth takes a break amid slowdown Business Standard

Friday, December 10, 2010

Asia - Australia World Magazine Trends 2011: Growth Projections 2011 vs 2010

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2010 / 2011

Australia

  5.2 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
12.3 % Growth Internet Ad Spend projected
  7.2 % Magazines' Ad Share projected 

China

13.4 % Growth Overall Ad Spend projected
  2.0 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

China, Taiwan

  1.8 % Growth Overall Ad Spend projected
  1.3 % Growth Magazine Ad Spend projected
  5.6 % Growth Internet Ad Spend projected
10.2 % Magazines' Ad Share projected

India

12.3 % Growth Overall Ad Spend projected
11.7 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  2.6 % Magazines' Ad Share projected

Indonesia

16.2 % Growth Overall Ad Spend projected
14.2 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
 3.9 % Magazines' Ad Share projected

Japan

  1.1 % Growth Overall Ad Spend projected
-5.6 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  6.2 % Magazines' Ad Share projected

Malaysia

  5.3 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
18.5 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

New Zealand

  3.7 % Growth Overall Ad Spend projected
  0.0 % Growth Magazine Ad Spend projected
15.0 % Growth Internet Ad Spend projected
10.3 % Magazines' Ad Share projected

South Korea

10.8 % Growth Overall Ad Spend projected
  7.2 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  4.2 % Magazines' Ad Share projected

Thailand

  3.7 % Growth Overall Ad Spend projected
  1.9 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
  4.7 % Magazines' Ad Share projected

Vietnam

14.0 % Growth Overall Ad Spend projected
  8.1 % Growth Magazine Ad Spend projected
27.3 % Growth Internet Ad Spend projected
  6.9 % Magazines' Ad Share projected

Note:
Of course this are not all Asian / Pacific countries, but the ones featured at the 'FIPP World Magazine Trends 2010/2011'. More about the valuable FIPP compendium here.

Friday, September 03, 2010

Thursday, March 25, 2010

FIPP World Magazine Trends 2009/2010 | Asia - Pacific

Following up on post FIPP World Magazine Trends 2009/2010 Out , here the list of countries covered in this great collection

- Australia
- China
- China Taiwan
- Japan
- South Korea
- Thailand
- Vietnam

Of course the development in each country is different, but it is not and will not be a heaven for advertising based print publishing. The decline in highly saturated markets like Japan offsets moderated growth in countries like China, India and Vietnam. Let me quote from the summary on Magazine Advertising in the region:

"In the region as a whole, the magazine market's share of total advertising spend is in decline. Its share has fallen from 8.2 % in year 2000 to 6.8 % in 2008 and is expected to fall further to 5.0% in 2011 ..."

If you need a good overview on this countries, want to now about the publishers, titles, ad spending, circulation of leading titles you should order your copy of the FIPP World Magazine Trends 2009/2010 at FIPP's Website

Previous report on Asia - Pacific Region

Wednesday, March 03, 2010

Executive Guide to Social Media for B2B (Presentation)

from Ogilvy On's webinar “Social Media for B2B Companies” [hosted in partnership with the Wall Street Journal Asia and Citrix Online]. Made for Asia, but valid and educational for ROW, too.

more at asiadigitalmap.com | via @ThomasCrampton

Monday, January 25, 2010

ComScore: The State of Social Networks Asia-Pacific

(not very actual, but still interesting)

Average Time Online (hours, August 2009)



APAC Social Network Reach (August 2009 vs August 2008)



Top Social Network Reach by Country



via / more request comScore's APAC Presentation (32 pg., PDF ) with Focus on Malaysia

Wednesday, December 16, 2009

Friday, May 15, 2009

contentSutra: Indian Readership Survey R1 2009 Results

By Sruthijith KK

"The 2009 Round One of the Indian Readership Survey is out, with mixed trends. Only nine of the top 25 most read publications (including dailies and periodicals) registered a growth in readership ...

Overview all title in English IRS Round 1, 2009 vs Round 2, 2008
(Readership)



The crisis has reached the Indian magazine industry, too
(Total readership)



Interested in Indian Media Market? Recommended read

More on this blog about India

Friday, April 03, 2009

India: Print Advertising 1999 - 2008

exchange4media.com analyzed based on AdEx Data the development on print advertising in India during the last 10 years. As we can see from this figures, print advertising and advertisers grow in numbers, but not as much as some predicted, hoped and evangelized it would.



Print advertising in volume grows 2.2 times since 1999, but only about 3 % in 2007 and 2008



Magazine advertising grow from 1 % of total print advertising in 1999 to 5 % in 2005 and stay at this level until today.

via email / more at exchange4media.com

Monday, March 23, 2009

Japan: Newspaper Ads Down 12,5 %, Magazines 11,1 %

According to Dentsu, Inc. annual ad sales report reports a decline in all ad spending 2008 vs. 2007 of 4, 7 %.

By sectors
- 12,5 % on newspapers
- 11,1 % on magazines
- 7,3 % on radio
- 4,4 % on television
+ 16,3 % on the Internet

the later represents 2008 10,4 % of all add spending (vs. 2007: 8,4 %)



via / more at NSK Website News Bulletin March 2009

Monday, March 09, 2009

MPA: Asia-Pacific Advertising Estimate 2009 down 1,1 %

Media Partner Asia (MPA) published late February in their asiamediajournal.com the following figures on APAC countries advertising results (net) 2008 and estimates for 2009 and 2010 in.



In all countries growth is substantially down, in 2/3 of all countries MPA sees even negative growth in 2009 and, I must say, I don't know where they find and how they interprate their indicators for an overall growth of 5,3 % in 2010 for the region.

more asiamediajournal.com

via our friend Paul in Hong Kong [Asia Business Media Blog]

Saturday, December 27, 2008

Thomas Crampton: Benjamin Joffe on Asia’s Digital Topography (Video-Interview)

Benjamin Joffe (Plus8Star) about the Mobile and Internet, Revenue topography of and differences within Southeast-Asia and how we could learn from it. (8:45 min.)


via / from thomascrampton.com

Friday, November 21, 2008

Asien: Werbeausgaben nach Medienkategorien

Nach MOE / CEE und Lateinamerika hier noch die Verteilung von Werbeausgaben nach Medienkategorien zu einigen Ländern Asiens, China, Indien, Indonesien, Japan, Südkorea, Thailand und Vietnam.


vergrößern

Die aktuelle Ausgabe der FIPP / ZenithOptimedia World Magazine Trends - mit insgesamt 54 Länderübersichten - gibt es bei FIPP.

(Kurzbesprechung)

National-Kultur-Dimensionen: Asien

da sich nach dem Posting Internationalisierung: Modelle für Kultur- und Verhaltensdifferenzierung mit den Beispielswerten für die Länder Mittel- und Osteuropa die Anfragen häufen, welche Werte Geert Hofstede für Länder in Asien nennt, hier die 'begehrtesten Länder' China, Indien, Indonesien, Japan, Südkorea, Thailand, Vietnam und der Arabischen Welt im Überblick und jeweils im Vergleich zu Deutschland:

Legende
PDI = Power Distance Index
IDV = Individualism
MAS = Masculinity
UAI = Uncertainty Avoidance Index
LTO = Long-Term Orientation

China



India



Indonesia



Der LTO - Index für Indonesien wurde bisher nicht validiert.

Japan



South Korea



Thailand



Viet Nam



Region Arab World



Ein LTO - Index für die Arabische Welt wurde bisher nicht validiert.

Wie schon im ersten Beitrag zum Thema Nationalkulturen erwähnt, die Zahlen für alle bisher validierten Länder und Regionen gibt es hier.
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