Showing posts with label China. Show all posts
Showing posts with label China. Show all posts

Wednesday, December 10, 2014

World Magazine Trends 2015: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2014/2015
[data from ZenithOptimedia]:

The Asia Pacific region is the most populated region with more than 50 % of all people on earth. In Advertising the Asia-Pacific region is second after North-America and could advance to the first place before 2020.

Ad spending will grow about 7,3%. newspaper remain stable, whilst magazine will decline further (- 1,3 %) and Internet advertising will grow about 19,8 %. Growth will come from mostly from China, India, Indonesia.

Advertising Spend 2015 in Asia - Pacific (selection)


More about the WMT Report

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016.

Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ...  more

Tuesday, December 17, 2013

FIPP World Magazine Trends 2014: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

Ad expenditure grew in 2012 by 6,2 % to USD 140,839 million, all media showing growth, except newspapers. ZenithOptimedia forecast's that from 2012 to 2015 will grow by 20 % to about USD 169,526. Two third will be spend for TV and on the Internet. Magazine ad spending of USD 6,719 million in 2012, will decrease to USD 6,582 million in 2015. Ad spend share for magazines drops further, to 4 % in 2015.



The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

Wednesday, January 09, 2013

FIPP World Magazine Trends 2012-2013: Asia-Pacific Region


From the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Ad expenditures across all mediums saw growth in 2011 in the Asia–Pacific region. The top performers in 2011 in the Asia–Pacific region were Television and the Internet. Television had 55.152 bn US$  in adspend (making up 41.7% of all adspend), followed by newspapers at 29.751 bn US$  (22.5%) and the Internet at 21.496 bn US$  (16.3%). In fourth place was outdoor (9.8%), followed by magazines (5.1%), radio (4.2%) and cinema (0.4%).

Digital advertising is rising sharply for both consumer and trade magazine publishing revenues... ( Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: CEE Region

FIPP World Magazine Trends 2013: Latin America


To order your copy digital, in print or/and in Excel Format go to  fipp.com

Monday, October 29, 2012

VDZ-Studie: Winning Abroad - zur Internationalisierung des Verlagsgeschäfts

Heute Vormittag haben VDZ, KPMG und die Hochschule Fresenius ihre neueste Studie zum Stand und Planung der 'Internationalisierung von Verlagen' (Deutschland) vorgestellt. Die Auswertung der Angaben der 53 beteiligten Verlagshäuser gibt es ab 9. Oktober 2012 (nach dem Publisher Summit 2012) auf VDZ.de.

In 2012 sind 58 % der befragten Verlage bereits (irgendwie) im Auslands aktiv. Fast 80 % der Verlage ab 15 Mio. Euro, während nur ein gutes Drittel der Verlag mit einem Umsatz < 15 Mio. Euro Auslandsgeschäfte machen.

63 % der befragten Verlage machen im Ausland Printgeschäfte und (bereits) 50 % Digitale Geschäfte. Weitere Verlage planen bis 2015 im Ausland Geschäfte zu tätigen.



Bisher bildeten Westeuropa, Mittel- und Osteuropa, Nordamerika sowie - vor allen in den letzten 10 Jahren China - den Schwerpunkt. Fantasie betreibt die Hoffnung das Indien bis 2015 mit China gleichzieht, Russland steht nach dieser Umfrage zur Zeit nicht besonders in der Gunst der Verlage und in Brasilien und dem Nahen Osten soll sich die Zahl der aktiven deutschen Verlage verdoppeln.


Heute liegt (nach dieser Auswertung) der anteilige Auslandsumsatz Print bei 15,3 %, Digital bei 8,3 % und wird nach Einschätzung der Befragten bis 2015 etwa ansteigen.

Via / mehr auf vdz.de

Nachgereicht: Die Kurzfassung der Präsentation in Hamburg



Thursday, January 05, 2012

FIPP World Magazine Trends 2012: Asia-Pacific Region

From the just published edition of FIPP's World Magazine Trends 2011 / 2012:

"Recovery from the global economic downturn of 2008-2009 is happening steadily for the Asia Pacific region. Overall, advertising expenditures dropped 5.4%, to US$104.724 billion, in 2009, but rose 9.7%, to $114.832 billion, in 2010. That growth is forecast to continue at a healthy 5.5% through 2011, reaching $121.111 billion, and at 7.2% in 2012 and again in 2013, rising to $129.878 billion and $139.277 billion, respectively, according  to data from ZenithOptimedia ..."

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings:


FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011


FIPP World Magazine Trends 2012: Latin America

Saturday, July 23, 2011

From the China Advertising Industry Report 2010-2011

Reports for 2010: Total volume 343,7 Mrd. RMB (about 37 Mrd. Euro) + 22,5 %

+ 87 % Online advertising [38,7 Mrd. RMB]
-- Online Video advertising [2,1 Mrd. RMB, + 157%]
+ 23 % Outdoor advertising [50,4 Mrd. RMB]
+ 17,8 % Print media advertising
+ 15,2 % Broadcast TV advertising [133,1 Mrd. RMB]

via / more

To see the long time development by media category, here the FIPP | ZenithOptimedia data:


* = prognosis

Thursday, January 20, 2011

27th China Internet Develoment Stats Report (Year-End 2010)

Some highlights from the China Internet Network Information Center (CNNIC) report:



457 million people using the Internet in China, up 73.3 million from a year earlier

303 million people using mobile phones

34.3 % of China's population was using the Internet, up 5.4 percentage points

66.2 % of people using mobile phone, use it to access Mobile Internet

Chinese netizens spent about 18.3 hours online every week or 2.61 hours each day.

Internet users in China's rural areas totaled 125 million last year, up 16.9 % from the previous year

161 Million people shopping online, up 48.6 percent year on year, people using e-banking and online payment services, up 48.2 percent and 45.8 percent respectively

Almost all larger corporation use the Internet and 92,7 % of chinese SME's

27th China Internet Development Statistic Report | 27th. Report (79 pg., PDF in Chinese)

Friday, December 10, 2010

Asia - Australia World Magazine Trends 2011: Growth Projections 2011 vs 2010

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2010 / 2011

Australia

  5.2 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
12.3 % Growth Internet Ad Spend projected
  7.2 % Magazines' Ad Share projected 

China

13.4 % Growth Overall Ad Spend projected
  2.0 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

China, Taiwan

  1.8 % Growth Overall Ad Spend projected
  1.3 % Growth Magazine Ad Spend projected
  5.6 % Growth Internet Ad Spend projected
10.2 % Magazines' Ad Share projected

India

12.3 % Growth Overall Ad Spend projected
11.7 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  2.6 % Magazines' Ad Share projected

Indonesia

16.2 % Growth Overall Ad Spend projected
14.2 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
 3.9 % Magazines' Ad Share projected

Japan

  1.1 % Growth Overall Ad Spend projected
-5.6 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  6.2 % Magazines' Ad Share projected

Malaysia

  5.3 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
18.5 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

New Zealand

  3.7 % Growth Overall Ad Spend projected
  0.0 % Growth Magazine Ad Spend projected
15.0 % Growth Internet Ad Spend projected
10.3 % Magazines' Ad Share projected

South Korea

10.8 % Growth Overall Ad Spend projected
  7.2 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  4.2 % Magazines' Ad Share projected

Thailand

  3.7 % Growth Overall Ad Spend projected
  1.9 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
  4.7 % Magazines' Ad Share projected

Vietnam

14.0 % Growth Overall Ad Spend projected
  8.1 % Growth Magazine Ad Spend projected
27.3 % Growth Internet Ad Spend projected
  6.9 % Magazines' Ad Share projected

Note:
Of course this are not all Asian / Pacific countries, but the ones featured at the 'FIPP World Magazine Trends 2010/2011'. More about the valuable FIPP compendium here.

Thursday, December 09, 2010

World Magazine Trends 2011: BRIC Countries Growth Projections 2011

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2011 / 2011

Brazil

  9.6 % Growth Overall Ad Spend projected
  9.1 % Growth Magazine Ad Spend projected
  4.9 % Growth Internet Ad Spend projected
  6.2 % Magazines' Ad Share projected

China

13.4 % Growth Overall Ad Spend projected
  2.0 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

India

12.3 % Growth Overall Ad Spend projected
11.7 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  2.6 % Magazines' Ad Share projected

Russia

17.6 % Growth Overall Ad Spend projected
10.0 % Growth Magazine + Newspaper Ad Spend projected
30.0 % Growth Internet Ad Spend projected
13.8 % Magazines + Newspaper' Ad Share projected
(split up by last 2008 actual: Newspaper 9.7 %, Magazines 4.1 %)

More about the valuable compendium 'FIPP World Magazine Trends 2010/2011' - now available in digital + print format.

Friday, September 03, 2010

Monday, July 05, 2010

Blue Book on Press and Publishing in China: Six major Trends for the Publishing Industry

The press and publishing industry turnover exceeded in 2009 1 trillion yuan. Of which about 20% of book sales , printing industry output value reached 574.62 billion yuan , up 24.9% ; digital publishing increased by 50 % of total output value reached 79.94 billion yuan , an increase of 35 % of the total investment . According to statistics, in 2009 published in book 7 billion in China (Zhang ), the annual volume of book publishing largest in the world for 5 consecutive years ; 43.7 billion copies of newspapers , of which the total daily published first in the world for 9 consecutive years ; Series 3.1 billion , Electronic publication reaches more than 9,000 kinds of periodicals , 500,000 kinds of electronic books , issued more than 30 million in total. Report in Chinese

China Media translated the six major trends with:

1. Changes of development models will become the theme of publishing industry’s development
2. Transformation of publishing industry will continue to be deepened, focusing on how to improve modern enterprise systems and how to establish suitable operation mechanisms
3. Capital operation and M&A will be paid more attention to
4. Publications based on content will be displayed in multimedia formats and industrial integration will also be emphasized
5. Non-public publishing workshops will strengthen the capital cooperation with state-owned publishing institutions
6. “Going out” of capital will be the breakthrough of publishing industry’s “going out”

Thursday, April 08, 2010

China’s Top Four Social Networks: RenRen, Kaixin001, Qzone, 51.com

On DigitalBeat Kai Lukoff [on Twitter @klukoff ] introduces the world of Social Networks in China. A vivid, fast growing social room, but as you can see in the following picture, without real impact from the leaders of (most) of the rest of the world ...

The China's Social Networks Universe
- try to find Facebook


Comparing the four leaders of China's SN's



Read Kai's informative piece on VentureBeat.com DigitalBeat

Thursday, March 25, 2010

FIPP World Magazine Trends 2009/2010 | Asia - Pacific

Following up on post FIPP World Magazine Trends 2009/2010 Out , here the list of countries covered in this great collection

- Australia
- China
- China Taiwan
- Japan
- South Korea
- Thailand
- Vietnam

Of course the development in each country is different, but it is not and will not be a heaven for advertising based print publishing. The decline in highly saturated markets like Japan offsets moderated growth in countries like China, India and Vietnam. Let me quote from the summary on Magazine Advertising in the region:

"In the region as a whole, the magazine market's share of total advertising spend is in decline. Its share has fallen from 8.2 % in year 2000 to 6.8 % in 2008 and is expected to fall further to 5.0% in 2011 ..."

If you need a good overview on this countries, want to now about the publishers, titles, ad spending, circulation of leading titles you should order your copy of the FIPP World Magazine Trends 2009/2010 at FIPP's Website

Previous report on Asia - Pacific Region

Tuesday, March 23, 2010

A Global Anti-Censorship Policy by Google

or PR-lead "Don't be Evil" Anti-Censorship Policy China in line with U.S. Government's battle with China and to try to balance the many problems they have with privacy concerns, with anti-monopoly inquires, etc.

Sure, Google is not consistent in its outrage. CNN lists:

Bahrain, Bangladesh, Belarus, Brazil, Burma, Cuba, Ethiopia, Fiji, Indonesia, India, Iran, Morocco, North Korea, Pakistan, Saudi Arabia, Spain, Syria, Thailand, Tunisia, Turkey, Turkmenistan, the UAE, Uzbekistan, and Vietnam ... where Google is self-censoring results.

And you can add many other countries, e.g. Germany and more to come. Via / more at wired.com

Check out the rsf.org  Press Freedom Index 2009

Saturday, January 16, 2010

Geert Hofstede's Kulturdimensionen: China - USA - Germany

Da in den Tagen seit der politischen "Kriegs"erklärung von Google und des State Departement der Blogpost National-Kultur-Dimensionen: Asien besonders häufig im Archiv aufgerufen wird, hier auch die Gegenüberstellung China - USA und als Wiederholung und zum direkten Vergleich das Chart China - Deutschland

Legende
PDI = Power Distance Index
IDV = Individualism
MAS = Masculinity
UAI = Uncertainty Avoidance Index
LTO = Long-Term Orientation






Und in Zahlen


Wie schon im Beitrag Internationalisierung: Modelle für Kultur- und Verhaltensdifferenzierung (zum Vortrag an der HdM, Stuttgart) erwähnt, gibt es die Zahlen für alle bisher validierten Länder und Regionen hier.

Wednesday, December 16, 2009

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