Showing posts with label Digitale Medien. Show all posts
Showing posts with label Digitale Medien. Show all posts

Friday, May 09, 2014

pv-digest: IPPT-Index misst den relativen Erfolg (Umsatz) von Presse Apps für iPad's

via / mehr Pressemitteilung (PDF) / eMail [Auszug pv digest #5/2014 vom 8. Mai 2014]

Der Index Presseprodukte auf Tablets (IPPT) des pv-digest zeigt den Vertriebserfolg von Verlags-Apps in Relation zu anderen Angeboten und da zeigt es sich, dass sich viele Verlage den "täglichen Dankgebeten" des Mathias Döpfner für Steve's / Apple's iPad angeschlossen haben. Verlags-Apps sind zahlreich vorhanden, werden genutzt (oder zumindest heruntergeladen) und nehmen im Vergleich zu anderen Apps-Kategorien einen Platz im oberen / mittleren Drittel - von Indexwert 63 (April 2014) bis 70 (Februar 2014) - ein, wie dieses Chart (Nov 13 - April 14) zeigt





Lesebeispiel April 2014:
Spiele-Apps nehmen unangefochten den Rang 1 ein und erhalten in der Skala einen Maximalwert von 100 Punkten. Für Verlags-Apps errechnet pv-digest einen Umsatz-Ranking-Index (ca.) 63 und für Produktivitäts-Apps einen Indexwert von 40.


Und jetzt die schlechte Nachricht: Der Boom der lean-back (und entmündigenden) Tablet-PC's ist nach den letzten Verkaufsauswertungen (weltweit) erst einmal gestoppt
und bei den weiter im Trend und Konsumrausch liegenden Smartphones, würde nach einem analog errechneten Indexwert Verlags-Apps gerade mal den Indexwert 9 erreichen (April 2014).

Liebe Verlage es gibt was zu tun, strengt Euch mehr an!

P.S.
Die Errechnung des Indexwertes erklärt Markus Schöberl so:
Die IPPT Werte liegen zwischen minimal 0 und maximal 100 an, wobei 0 bedeuten würde, dass sich unter den umsatzstärksten 200 iPad-Apps keine Verlagsprodukte finden. Und ein IPPT von 100 würde bedeuten, dass die Top10-Apps ausnahmslos journalistische Angebote sind.

Monday, March 17, 2014

Event: 7th Digital Magazine Media Conference Digital Innovators' Summit Berlin, 24-25 March 2014



Next week the Digital Innovators' Summit goes in its 7th round and will bring together a big crowd of 500 from 35 plus countries. The event in Germany's capital Berlin on 24-25 March 2014, is held at the Deutsche Telekom Representative Office [Franzoesische Strasse 33 a-c, 0117 Berlin] and is hosted as in previous years by FIPP, VDZ and emediaSF.

Some Highlights from the 2014 Digital Innovators Summit

Scott Lamb, Buzzfeed (USA)
Buzzfeed - Understanding the Art & Science of Social Sharing

Miranda Mulligan, Northwestern University Knight Lab (USA)
Innovating Journalism at the Intersection of Media and Technology

Ed O’Keefe, NowThis News (USA) | Slides (PDF)
Native Storytelling for Mobile and Social

Juan Señor and John Wilpers, Innovation Media Consulting Group (USA, UK) | Slides (PDF)
Presenting the findings and 5th Edition of 'Digital Innovations in Magazine Media'

James Mann, Financial Times (UK)
FT's B2B digital strategy - Changing the Relationship with the Customer

Thomas Balduff, Janrain (USA)
Data: It's not how big. It's how you use it

Peter Holsback, Egmont Hjemmet Mortensen (Norway),
Petteri Vainikka, Enreach Solutions AB (Sweden)
The Value of Data to Publishers

The Future Media Lab. Workshop “Technology Disruptions”
Marcel Boulogne, EU Commission DG CONNECT (Belgium), Joelle Frijters, Improve Digital (The Netherlands), Bernard Cools, Space (Belgium)

Nachtrag:
some Speakers' slidedecks from the DIS Digital Innovators' Summit 2014 


Via / more  Program | Speaker | Registration

Touchpoints im Social Web
Twitter    Hashtag   #disummit  |  Facebook  |  Google+

Tuesday, March 04, 2014

Bulletproof Media Studie: Das Digitale Transformations-Dilemma - Paid Content und Kundenbindung

Untersucht u.a. Kundenloyalität, Content-Beurteilung, Plattform

Zum Inhalt:

Sekundäranalysen:
- Marktentwicklung digitale Medienmärkte
- Marktentwicklungsprognose Medienmärkte Buch, Film, Musik
- Preis- und Kunden-Entwicklung digitale Musik,-Downloads,
- EST-Preisentwicklung, eBook-Preisentwicklung

sowie eine Theoriemodell: Kundenbindung

Einen Einblick - auf 74 Charts - gibt diese Slideshare Präsentation



Die BPM Studie und weitere Informationen gibts hier - je nach Unternehmensgröße - zum Preis von 599 - 1.990 Euro (plus MwSt.) Umfang: 175 Seiten.

Tuesday, September 24, 2013

FIPP's World Digital Media Factbook 2013-14 (2nd edition) published

The second edition of FIPP's World Digital Media Factbook 2013-14 was launched today at the FIPP World Magazine Congress 2013 in Roma by Martha Stone.

The World Digital Media Factbook 2013-2014 explores revenue and usage trends across digital platforms, including social media, video, mobile, tablets, internet, and beyond. It features more than 500 data sets from more than 65 major research companies from around the world including comScore, GfK MRI, IDATE, IDG Connect, McPheters, mediaIDEAS, MPA, MAGNAGLOBAL, Nielsen, OPA, Pew, PricewaterhouseCoopers, WARC, ZenithOptimedia, Zinio etc.

Case studies include Meredith’s expansion of its magazine audience through digital, The Economist’s education business and Future’s transformation into a profitable digital magazine publisher.

More information and how to order your WDM Factbook copy on FIPP.com
(214 pg., paper & digital flipping paper)

Register for FIPP's webinar - Overview findings & opportunities /w Martha Stone (Oct. 25th, 2013)

Download the Executive Summary / Teaser (20 pages, PDF)

Thursday, June 20, 2013

Reuters Institute for the Study of Journalism: Digital News Report 2013

Reuters' Digital News Report 2013 provides on 112 pages a wealth of data for media and media executives to think, plan and worry about their business.


Link: Download (PDF)

Aus den Ergebnissen:

Wie Medienkategorien insgesamt performen



Die Rolle der traditionellen Medienmarken
- in Deutschland mit 71 % im hinteren Feld


Friday, May 10, 2013

PPA UK: 4th Annual Publishing Future Report 2013


via PPA, the Professional Publishers Association UK: Publishing Futures 2013: At a glance






Print share on publishers total turnover will decline further. Over the next 2 years in the consumer print magazine market about 9 % and with B2B print magazines by 20 %.



Digital share on publishers total turnover will grow substantial. Over the next 2 years in the consumer publishing market by 88 % and with B2B publishing by 32 %.






Publishers think that their total advertising revenue share will be nore less stable over the next 2 years. Digital would create more or less compensation for the losses in print ads.



According to this figures print circulation share will decline over the period of the next 2 years. 6 % in consumer magazine publishing and 17 % in B2B

About: Publishing Futures is an annual bellwether survey from the PPA carried out and produced by Wessenden Marketing. The 2013 survey is the fourth in the project’s history and comprises data from 96 UK consumer, business and digital publishers that are responsible for over 5,100 branded activities.

P.S.
If you are not a PPA member, you can buy the Publishing Futures report 2013 for (hefty) 495 UKP - about 586 Euro - (plus VAT) here.

Compare what Publishers in the U.S. [here] and Germany [here] [here] [here] expect for their business in 2013ff

Tuesday, April 02, 2013

FIPP: Innovations in Magazine Media 2013 World Report


At the Digital Innovators Summit 2013, Berlin in mid-March FIPP & the Innovation International Media Consulting Group presented the 'Innovations in Magazine Media Report 2013'.

Juan Señor, John Wilpers and Juan Antonio Giner and many contributors have gathered about 80 innovations around the world that could help keep the magazine media alive, to prolong the life time of magazines, to keep / add the benefit of magazines for the users, to adapt to changes in user behavior, and/or trying to invent media magazines new.



The Magazin Innovations Report 2013 is available in print, in digital edition and app formats [plus Webinar on March 13, 2013].

Pricing and Order information at fipp.com

From the FIPP release:
"Innovations' case studies cover:
Advertising innovations: Coca-Cola.FM hand in hand with JWT and Capricho magazine, Nexus, Time Dog, Bradesco Car Insurance, Volkswagen, CW Network and Entertainment Weekly, Dolce & Gabbana and Marie Claire
The magazine as retailer: Net-a-Porter
Making your app appetising: Glamour Personal Shopper, National Geographic, The Atavist, Popular Science, British Journal of Photography
Personalisation: Harper’s Bazaar, Action Commerciale, Drawbridge
eSingles: Cosmopolitan, The Atlantic
Magazines making a buzz: the UK’s Covered, Brazil’s Mundo Estranho, Germany’s YPS, Southern African Tourism Update, Wired in the UK and Marie Claire in the US
Person of the year: Roberto Civita, Abril Group
Video delivers: Esquire
The future of magazines: Visions from the Royal Institute of Technology in Stockholm
The future of paper: Paper Four, graphene, Interactive Newsprint
Lead generation: Zinio, iba, Next Issue Media, tijdschrift.nl
Campaign journalism: Planeta Sustentável
HTML5 makes an impact: touch.theatlanticwire.com, ESPN Magazine, The Economist’s Electionism
Making social media work for you: commerce, tips and tricks, best use of social media by magazines ..."
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